A theory of personalized recommendations

Authors:
Jan Blom
Affiliations:
University of York, York, UK
Venue:
CHI '02 Extended Abstracts on Human Factors in Computing Systems
Year:
2002

Citing 3
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Abstract

35 Internet users were assigned to one of seven discussion groups where they expressed views on interacting with a recommendation system (RS). Grounded theory analysis of the data yielded a theory that highlights factors affecting an individual's decision to use personalized predictions.