Personalization: a taxonomy

  • Authors:
  • Jan Blom

  • Affiliations:
  • University of York, York, UK

  • Venue:
  • CHI '00 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2000

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Abstract

Personalization is here defined as a process of changing a system to increase its personal relevance. This may have a work or social motivation. A taxonomy of motivations is developed and illustrated by application to mobile phones and e-commerce Web pages.