Strategies for Electronic Commerce and the Internet

  • Authors:
  • Henry C. Lucas

  • Affiliations:
  • -

  • Venue:
  • Strategies for Electronic Commerce and the Internet
  • Year:
  • 2001

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Abstract

From the Publisher:This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems. Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.