ECommerce Strategies

  • Authors:
  • Charles Trepper

  • Affiliations:
  • -

  • Venue:
  • ECommerce Strategies
  • Year:
  • 2000

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Abstract

From the Publisher:In the coming years, digital technology will radically increase the speed at which business is conducted. Ultimately, digital technology will transformthree major elements of any business: relationships to customers and business partners (commerce), information flow and relationships amongworkers within a company (knowledge management), and internal business processes (business operations). E-Commerce Strategies dealswith the first of these elements by providing IT decision-makers with a broad education about the benefits of implementing e-commerce solutions inthe enterprise. It also provides case studies of successful e-commerce implementations using Microsoft technologies that offer benefits such asincreased productivity, faster order cycles, lower manufacturing costs, and lower total cost of ownership. The book leads the reader through eachcase study, describes and quantifies its benefits in detail, and provides an evaluation guide to help the reader determine whether the case study andimplementation is relevant to their own business. It also describes a set of consistent e-commerce business applications and ties them togetherchapter by chapter. The end of the book describes how these solutions can be woven together into a comprehensive, enterprise-wide system ofdigital solutions--what Microsoft calls a Digital Nervous System (DNS). Uniquely helps IT decision-makers choose when and how to implement enterprise-wide e-commerce solutions based upon Microsoft technologies. Provides IT decision-makers with a broad education about available e-commerce solutions for the enterprise.Supplies in-depth case studies that IT decision-makers can apply to their own businesses.Helps IT decision-makers understand issues they may face in planning enterprise e-commerce solutions