Integrating E-Commerce and Games

Authors:
Nizami Cummins
Affiliations:
Preject Brand Communications Consultancy, London, UK
Venue:
Personal and Ubiquitous Computing
Year:
2002

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Abstract

This paper investigates how many users of commercial interactive systems are not properly agents within the interactive narrative, largely due to the dynamics of branding in cyberspace. Parallels are drawn between the dynamic personalization of e-CRM engines and context aware computing systems. Several seminal games are discussed as examples of systems in which very different relationships exist between users and the system. Arguments are made for designing e-commerce interactive systems that install into games, inside the game narrative.