Network Community Design: A Social-Technical DesignCircle

  • Authors:
  • Vicki L. O‘Day;Daniel G. Bobrow;Mark Shirley

  • Affiliations:
  • Xerox Palo Alto Research Center, 3333 Coyote Hill Road, Palo Alto, CA 94304;Xerox Palo Alto Research Center, 3333 Coyote Hill Road, Palo Alto, CA 94304;Xerox Palo Alto Research Center, 3333 Coyote Hill Road, Palo Alto, CA 94304

  • Venue:
  • Computer Supported Cooperative Work
  • Year:
  • 1998

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Abstract

Network communities are especially interesting anduseful settings in which to look closely at theco-evolution of technology and social practice, tobegin to understand how to explore the full space ofdesign options and implications. In a networkcommunity we have a magnified view of the interactionsbetween social practice and technical mechanisms,since boundaries between designers and users areblurred and co-evolution here is unusually responsiveto user experience. This paper is a reflection on howwe have worked with social and technical designelements in Pueblo, a school-centered networkcommunity supported by a MOO (an Internet-accessible,text-based virtual world). Four examples from Puebloillustrate different ways of exploring the designspace. The examples show how designers can rely onsocial practice to simplify a technicalimplementation, how they can design technicalmechanisms to work toward a desirable social goal, howsimilar technical implementations can have differentsocial effects, and how social and technicalmechanisms co-evolve. We point to complexities of thedesign process and emphasize the contributions ofmediators in addressing communication breakdowns amonga diverse group of designers.