Design of a social interaction environment for electronic marketplaces

  • Authors:
  • Younghee Jung;Alison Lee

  • Affiliations:
  • -;-

  • Venue:
  • DIS '00 Proceedings of the 3rd conference on Designing interactive systems: processes, practices, methods, and techniques
  • Year:
  • 2000

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Abstract

This paper presents the design of an interaction environment for fostering social interactions in electronic marketplaces. The envi冒ronment incorporates a novel, spatially-organized, and interactive site map. The map provides visibility of people, activities, and social interactions and incorporates mechanisms for social interac冒tions. Four design constraints abstracted from prior findings in CSCW guided the development of the map: sociality, scalability, spatiality, and imageability. The design evolved through a process consisting of several phases and iterations. We used HCI tech冒niques, where appropriate, to analyze and study the design prob冒lem, to enumerate, explore, and reconcile a design space, and to informally evaluate a design solution.