Animated products as a navigation aid for e-commerce

Authors:
Luca Chittaro;Paolo Coppola
Affiliations:
University of Udine, Udine, ITALY;University of Udine, Udine, ITALY
Venue:
CHI '00 Extended Abstracts on Human Factors in Computing Systems
Year:
2000

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Abstract

Virtual Reality (VR) interfaces to e-commerce sites promise to make the e-shopping experience more natural, attractive, and fun for buyers. In this paper, we first briefly introduce the navigation problem, then we propose a novel navigation aid to help customers of VR stores in finding products. The proposed aid is based on 3D animated products which guide the customer towards her/his destination, and can also take into account the merchandising strategy of the store.