Adding animated presentation agents to the interface
Proceedings of the 2nd international conference on Intelligent user interfaces
The virtual reality modeling language and Java
Communications of the ACM
Tailoring the interaction with users in electronic shops
UM '99 Proceedings of the seventh international conference on User modeling
Animated products as a navigation aid for e-commerce
CHI '00 Extended Abstracts on Human Factors in Computing Systems
Enhancing virtual reality learning environments with adaptivity: lessons learned
USAB'10 Proceedings of the 6th international conference on HCI in work and learning, life and leisure: workgroup human-computer interaction and usability engineering
International Journal of Mobile and Blended Learning
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Virtual Reality (VR) interfaces to e-commerce sites have recently begun to appear on the Internet, promising to make the e-shopping experience more natural, attractive, and fun for customers. Adaptivity is an important issue for these VR applications, because it would make them suitable for the 1-to-1 e-commerce strategies towards which sellers are increasingly driven. It is thus surprising that the introduction of adaptive features in VR stores remains a completely unexplored issue. This paper begins to face the problem, presenting and discussing ADVIRT, a first prototype of an adaptive VR store. In ADVIRT, a set of personalization rules exploits a model of the customer to adapt features of the VR store such as: (i) the display of different products in the store (e.g., shelf space, display spots, banners, audio advertising), (ii) the navigation aids available to the customer, (iii) the store layout, organization, and look.