Business Modelling Is Not Process Modelling

  • Authors:
  • Jaap Gordijn;Hans Akkermans;Hans van Vliet

  • Affiliations:
  • -;-;-

  • Venue:
  • ER '00 Proceedings of the Workshops on Conceptual Modeling Approaches for E-Business and The World Wide Web and Conceptual Modeling: Conceptual Modeling for E-Business and the Web
  • Year:
  • 2000

Quantified Score

Hi-index 0.00

Visualization

Abstract

Innovative e-business projects start with a design of the e-business model.We often encounter the view, in research as well as industry practice, that an e-business model is similar to a business process model, and so can be specified using UML activity diagrams or Petri nets. In this paper, we explain why this is a misunderstanding. The root cause is that a business model is not about process but about value exchanged between actors. Failure to make this separation of concerns leads to poor business decision-making and inadequate business requirements.