Reproduced and emergent genres of communication on the World-Wide Web

  • Authors:
  • Kevin Crowston;Marie Williams

  • Affiliations:
  • -;-

  • Venue:
  • HICSS '97 Proceedings of the 30th Hawaii International Conference on System Sciences: Digital Documents - Volume 6
  • Year:
  • 1997

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Abstract

The World-Wide Web is growing quickly and beingapplied to many new types of communications. As a basisfor studying organizational communications, Yates andOrlikowski [1, 2] proposed using genres. They definedgenres as, "typified communicative actionscharacterized by similar substance and form and taken inresponse to recurrent situations" [1, p. 299]. Theyfurther suggested that communications in a new mediawill show both reproduction or adaptation of existingcommunicative genres as well as the emergence of newgenres. We studied this phenomena on the World-WideWeb by examining randomly selected Web pages (100 inone sample and 1000 in a second) and categorizing thetype of genre represented. Perhaps most interestingly,we saw examples of genres being adapted to takeadvantage of the linking and interactivity of the newmedium, such as solicitations for help and genealogies.We suggest that Web site designers consider the genresthat are appropriate for their situation and attempt toreuse familiar genres.