Design guidelines for mobile information and entertainment services: based on the Radio538 ringtunes i-mode service case study

Authors:
Elisabeth van de Kar;Carleen F. Maitland;Uta Wehn de Montalvo;Harry Bouwman
Affiliations:
Delft University of Technology/ The Netherlands;The Pennsylvania State University;Institute of Strategy and Technology, Policy unit/ TNO the Netherlands;Delft University of Technology/ The Netherlands
Venue:
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Year:
2003

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Abstract

The mobile telecommunications industry is undergoing rapid change, which is increasing the interdependency of firms in the sector. Mobile information and entertainment services will be delivered through inter-organizational networks of firms. This means the problems of service design must be resolved in the context of a complex value network. To shed light on these problems we present a case study of a ringtone service and from this develop guidelines for the design of similar services.