The new dynamics of strategy: Sense-making in a complex and complicated world

  • Authors:
  • C. F. Kurtz;D. J. Snowden

  • Affiliations:
  • IBM Global Services Lotus Development, 1 Rogers St., Cambridge, MA 02142;IBM Global Services Lotus Development, 1 Rogers St., Cambridge, MA 02142

  • Venue:
  • IBM Systems Journal
  • Year:
  • 2003

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Abstract

Fully exploiting the potential of on demand computing requires on demand business models. To respond "on demand" to the unpredicted opportunities of the moment, a business must invest in knowing earlier the meaning of what is happening now rather than ...