Visualization strategies and tools for enhancing customer relationship management

Authors:
Shobha Ganapathy;C. Ranganathan;Balaji Sankaranarayanan
Affiliations:
FedEx Services, Memphis, TN;University of Illinois at Chicago;Indiana University, Bloomington, IN
Venue:
Communications of the ACM - Bioinformatics
Year:
2004

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Abstract

Web sites that make it too cumbersome for customers to search and purchase products online will never enjoy a competitive edge. Fortunately, there are many visualization tools and techniques available that may be just what the customers' ordered.