A critical evaluation of literature on visual aesthetics for the web

Authors:
Ralf Hoffmann;Kirstin Krauss
Affiliations:
Faculty of Business Informatics, Cape Technikon, P O Box 652, Cape Town, 8000, South Africa;Faculty of Business Informatics, Cape Technikon, P.O. Box 652, Cape Town, 8000, South Africa
Venue:
SAICSIT '04 Proceedings of the 2004 annual research conference of the South African institute of computer scientists and information technologists on IT research in developing countries
Year:
2004

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Abstract

This paper reviews the current state of literature on visual aesthetics for the web. This was done by referring to recent contributions of authors in the area of visual aesthetics. Specific focus areas included: authors' perception of the importance of visual aesthetics; how visual aesthetics affect communication; and guidelines and suggestions on how to apply visual aesthetics. The authors also briefly suggest an appropriate research approach when studying visual aesthetics.