The study of e-learning technology implementation: A preliminary investigation of universities in Thailand

• Authors: Sawai Siritongthaworn;Donyaprueth Krairit;Nicholas J. Dimmitt;H. Paul
• Venue: Education and Information Technologies
• Year: 2006

E-learning (EL) has become an increasingly popular mode of instruction in higher education due to the continual advances in Internet and multimedia technologies. Since many universities are adopting EL, an understanding of the critical factors involved in the implementation of EL technology can help to ensure the successful integration of EL in university administration planning and operations procedures. The objectives of this paper are twofold: to examine approaches to EL usage in universities in Thailand, and to report on a preliminary investigation into factors that influence EL implementation at the Thai tertiary level. Patterns of EL implementation from four cases are presented. Results from in-depth qualitative interviews with administrators, instructors, and students showed that three main factors and one key barrier influence the degree to which EL implementation was successful. The three factors are characteristics of the organization, the instructor and the Internet environment. Of these factors, the organizational component, including both the university policy towards EL and the organization of the EL unit itself, was the most important. The instructors' perceptions of the benefits of EL and the ease of use also contributed to implementation success, as does Internet accessibility. The key barrier was found to be student preference for instructor-led learning. Implications for both university and EL unit administrators as well as for instructors are suggested for the continued development of EL in Thai universities and similar educational contexts.