Researching proposal development: accounting for the complexity of designing persuasive texts

  • Authors:
  • Mark Zachry;Clay Spinuzzi;William Hart-Davidson

  • Affiliations:
  • University of Washington;University of Texas at Austin;Michigan State University

  • Venue:
  • SIGDOC '06 Proceedings of the 24th annual ACM international conference on Design of communication
  • Year:
  • 2006

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Abstract

Formal accounts of how proposals are prepared in the contemporary workplace are scarce. In particular, researchers have published very few reports based on structured studies of proposal writing. This paper offers an overview of the current state of our knowledge about proposal writing in the contemporary workplace. Drawing upon data from a case study, the paper then advances an argument for the field to develop an increasingly sophisticated understanding of proposal development as a complex information gathering and design activity