Manheim auctions: transforming interorganizational relationships with an extranet

Authors:
Richard T. Watson;Patrick G. McKeown
Affiliations:
-;-
Venue:
International Journal of Electronic Commerce - Special issue: Electronic commerce and market transformation
Year:
1999

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Abstract

This case study demonstrates how a traditional face-to-face auction has been augmented by an electronic sales system to draw on the advantages of an extranet (lower site specificity, less risk, more information, just-in-time buying, lower costs). The paper suggests adoption strategies for an extranet and describes how to assess a disintermediation threat. It explains that an extranet is a device for redesigning interorganizational structures and provides further evidence of the ongoing creative destruction of existing business practices caused by Internet technologies.