Do electronic marketplaces lower the price of goods?
Communications of the ACM
Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers
ICIS '00 Proceedings of the twenty first international conference on Information systems
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
On the Depth and Dynamics of Online Search Behavior
Management Science
The impact of electronic marketplaces on product prices: an empirical study of AUCNET
International Journal of Electronic Commerce
Internet Pricing, Price Satisfaction, and Customer Satisfaction
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Search Strategies in Shopping Engines: An Experimental Investigation
International Journal of Electronic Commerce
Price Comparison and Price Dispersion: Products and Retailers at Different Internet Maturity Stages
International Journal of Electronic Commerce
Price Comparison and Price Dispersion: Products and Retailers at Different Internet Maturity Stages
International Journal of Electronic Commerce
Image Effects and Rational Inattention in Internet-Based Selling
International Journal of Electronic Commerce
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Business-to-consumer (B2C) electronic commerce survived the near-disastrous dot.com market crash in March of 2000 and has emerged as an integral component of doing business. Studies conducted before 2000, when companies had little experience with e-commerce, found that there were differences in pricing strategies and search and menu costs between the Internet and the conventional (brick-and-mortar) channel of distribution. The present study examines pricing data collected during a more mature period when companies routinely used both channels to sell products. The study utilizes data from the Internet and from conventional retailers for a bundle of over-the-counter pharmaceutical products. It finds that prices but not total cost are lower on the Internet, and therefore that shopping for such products on the Internet is likely to be a convenience issue. It also finds, contrary to expectations, that price changes are not more frequent or smaller on the Internet than on the conventional channel, whereas cost and price dispersion are greater. Finally, it discusses the pricing strategies of stores that have both Internet and conventional channels.