Using fuzzy cognitive time maps for modeling and evaluating trust dynamics in the virtual enterprises

  • Authors:

  • Zhang Wei;Liu Lu;Zhu Yanchun

  • Affiliations:

  • School of Information, Central University of Finance and Economics, Beijing 100081, China;School of Economics and Management, BeiHang University, Beijing 100083, China;School of Economics and Business Administration, Beijing Normal University, Beijing 100875, China

  • Venue:
  • Expert Systems with Applications: An International Journal
  • Year:
  • 2008

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Abstract

Trust is widely recognized as a vital requirement for effective virtual enterprises. However, there exists the requirement for a comprehensive and integrated view on trust in the VEs settings. This paper introduces the theory of Fuzzy Cognitive Time Maps (FCTMs) into modeling and evaluating trust relationships and shows how relevant is the inter-organizational trust based on trust sources and their credibility. This study has two main contributions. First, it addresses the essential factors of trust in the VEs situation by examining the triple relations of trust factors. Second, the paper proposes a methodology by taking dynamic nature of trust into account to analyze evolution of trust in the VEs setting. Finally, a case study of swift trust is presented. The established cognitive map illustrates the changes of different factors and their effects on the final trusts.