Business Rules and Information Systems: Aligning It with Business Goals
Business Rules and Information Systems: Aligning It with Business Goals
Strategic Planning for Information Systems
Strategic Planning for Information Systems
Information Management: The Organizational Dimension
Information Management: The Organizational Dimension
Corporate Information Systems Management: Text and Cases
Corporate Information Systems Management: Text and Cases
Information systems evaluation: navigating through the problem domain
Information and Management
Enterprise integration across the globally disbursed service organization
Communications of the ACM - Hacking and innovation
Management Information Systems: Managing the Digital Firm (10th Edition)
Management Information Systems: Managing the Digital Firm (10th Edition)
Introduction to Information Technology
Introduction to Information Technology
Managing the change process of the post-merger enterprise systems integration: a case study
International Journal of Information Systems and Change Management
IS Strategic Planning for Operational Efficiency
Information Systems Management
Achieving IT-Business Strategic Alignment via Enterprise-Wide Implementation of Balanced Scorecards
Information Systems Management
A Process-Oriented Perspective on the Alignment of Information Technology and Business Strategy
Journal of Management Information Systems
Optimising e-marketing criteria for customer communication in food and drink sector in Greece
International Journal of Business Information Systems
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Connecting the Information Systems/Information Technology (IS/IT) strategy with business strategy has become a crucial issue. The level of integration between business strategies requires the explanation of interrelationships, in order to achieve business goals with the available resources and market conditions. This research is a holistic examination of the relationship between IS, business strategy and marketing in 'X' Airlines. Marketing is considered as a core activity. The research design involves the qualitative method. It covers the literature on IS integration, a case study approach to understand the 'how' and 'why' of using IS in X. The research discusses existing frameworks, both theoretical and practical, of strategic IS integration. The results show that there are relationships of the traditional kind as the back-office support of IS for business strategy and marketing within X Airlines.