Lead users: a source of novel product concepts
Management Science
The Virtual Community: Homesteading on the Electronic Frontier
The Virtual Community: Homesteading on the Electronic Frontier
Digital Marketing: Global Strategies from the World's Leading Experts
Digital Marketing: Global Strategies from the World's Leading Experts
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time with Cdrom
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time with Cdrom
Testing Media Richness Theory in the New Media: the Effects of Cues, Feedback, and Task Equivocality
Information Systems Research
Sync: The Emerging Science of Spontaneous Order
Sync: The Emerging Science of Spontaneous Order
The Role of the Management Sciences in Research on Personalization
Management Science
When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
Journal of Management Information Systems
Virtual worlds: multi-disciplinary research opportunities
ACM SIGMIS Database
Virtual worlds as a medium for advertising
ACM SIGMIS Database
Why people buy virtual items in virtual worlds with real money
ACM SIGMIS Database
Electronic Commerce Research and Applications
Journal of Management Information Systems
Journal of Management Information Systems
Journal of Theoretical and Applied Electronic Commerce Research
The Power of Patterns and Pattern Recognition When Developing Information-Based Strategy
Journal of Management Information Systems
Journal of Management Information Systems
Communication and online business opportunities in virtual environment: Second Life
International Journal of Web Based Communities
International Journal of Information Management: The Journal for Information Professionals
Online social networks: A survey of a global phenomenon
Computer Networks: The International Journal of Computer and Telecommunications Networking
Journal of Management Information Systems
Social networking on smartphones: When mobile phones become addictive
Computers in Human Behavior
Communication in virtual world: Second life and business opportunities
Information Systems Frontiers
Store survival in online marketplace: An empirical investigation
Decision Support Systems
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As traditional advertising is losing its impact, both advertisers and the media owners who are dependent upon them are desperately seeking alternative ways to reach consumers and alternative ways to earn revenues by doing so. Although there are many ways to earn money from social network traffic, attempting to do so by treating social networks as just another entertainment medium is doomed to failure. Traditional entertainment and advertising media were unidirectional message-sending systems, where paid messages were pushed at viewers as part of the price they paid for being entertained. In contrast, online social networks are better viewed as milieux, or as meeting places where people congregate to exchange information, observe and emulate each other, assess status, and above all entertain themselves. People are not captives, and when they are not interested, are not entertained, or feel that they are being manipulated, they simply leave. The guidelines for monetizing milieux and meeting places are still being discovered.