Interactive product visualization for an in-store sales support system for the clothing retail

Authors:
Karim Khakzar;Rainer Blum;Jörn Kohlhammer;Arnulph Fuhrmann;Angela Maier;Axel Maier
Affiliations:
Fulda University of Applied Sciences, Department of Applied Computer Sciences, Fulda, Germany;Fulda University of Applied Sciences, Department of Applied Computer Sciences, Fulda, Germany;Fraunhofer Institute for Computer Graphics, Darmstadt, Germany;Fraunhofer Institute for Computer Graphics, Darmstadt, Germany;Reutlingen University, School of Textiles and Design, Reutlingen, Germany;Reutlingen University, School of Textiles and Design, Reutlingen, Germany
Venue:
Proceedings of the 2007 conference on Human interface: Part I
Year:
2007

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Abstract

The development of an in-store sales support system that focuses on the "virtual try-on" of clothing is the aim of the research project "IntExMa". Based on sophisticated virtual reality technology, the interactive system provides visualization of made-to-measure shirts in combination with digital customer counterparts. The system is intended for seamless integration into existing processes at the point-of-sale and for the support of the collaborative consultation process between salesperson and customer. This paper describes the various system parts stemming from different research disciplines and their integration under the goal of high usability in an everyday setting.