How to quantify user experience: fuzzy comprehensive evaluation model based on summative usability testing

  • Authors:
  • Ronggang Zhou

  • Affiliations:
  • Department of Industrial Engineering, Tsinghua University, Beijing, China

  • Venue:
  • UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization
  • Year:
  • 2007

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Abstract

The concept of usability is complicated and fuzziness. Fuzzy theory is developed to provide comprehensive evaluation capabilities in the presence of imprecise and uncertain information. Starting with the ISO 9241 dimensions (effectiveness, efficiency and satisfaction), a fuzzy comprehensive model based on fuzzy theory for evaluating usability is proposed instead of conventional methods. The model has ability to assess user experience comprehensively with defuzzied score. Combined with data of summative usability, it can be applied to benchmark product usability, and a case study indicated the approach can quantify user experience directly and comprehensively.