Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Ebrands: Building an Internet Business at Breakneck Speed
Ebrands: Building an Internet Business at Breakneck Speed
Dynamic Conversion Behavior at E-Commerce Sites
Management Science
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International Journal of Electronic Finance
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International Journal of Electronic Finance
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International Journal of Electronic Finance
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International Journal of Electronic Finance
Online music piracy's controversy: pay sites versus free, who will prevail?
International Journal of Electronic Finance
Impact of demographics on online buying behaviour towards different products
International Journal of Electronic Finance
Consumer selection of E-commerce websites in a B2C environment: a discrete decision choice model
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
The Role of Impulsiveness in a TAM-Based Online Purchasing Behavior
Information Resources Management Journal
E-procurement adoption process: an arduous journey for an Australian city council
International Journal of Electronic Finance
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International Journal of Electronic Finance
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The aim of this paper focuses on identifying the consumer buying behaviour towards buying different products (high, medium and low) online. The paper attempts to identify the willingness of consumers towards using the internet as a purchase medium. The results show the consumers intention to use internet for evaluating high and medium involvement services, intends to purchase high and low involvement products and finally to use internet to collect information about low involvement products and services, medium involvement services etc. The study has unearthed the intentions and willingness of consumers to use internet as a business medium in order to make online purchase of different products and services which would help the marketers to devise the strategies accordingly.