Assessing IT usage: the role of prior experience
MIS Quarterly
Testing the technology acceptance model across cultures: a three country study
Information and Management
Communications of the ACM
User interface directions for the Web
Communications of the ACM
Predictors of online buying behavior
Communications of the ACM
Explorative analysis and evaluation of commercial web information systems
ICIS '99 Proceedings of the 20th international conference on Information Systems
Information and Communication: Alternative Uses of the Internet in Households
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Testing the determinants of microcomputer usage via a structural equation model
Journal of Management Information Systems - Special section: Navigation in information-intensive environments
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
Trust and TAM in online shopping: an integrated model
MIS Quarterly
The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively
Information Systems Research
Influence of internet on online buyer involvement towards buying different products and services
International Journal of Electronic Finance
The Impact of Age on Electronic Commerce Participation: An Exploratory Model
Journal of Electronic Commerce in Organizations
International Journal of E-Services and Mobile Applications
The role of atmospheric cues in online impulse-buying behavior
Electronic Commerce Research and Applications
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This article investigates consumer online purchasing behavior using an augmented Technology Acceptance Model. Particularly, we posit that Web use leads to intention to purchase online. Impulsiveness, Web use, and subjective norm are included in the model to test several hypotheses concerning online consumer beliefs, intentions, and the effect of psychological traits. We developed a survey instrument to collect data and used structural equation modeling to validate the research model. All of our hypotheses were confirmed except the one that links subjective norm and online buying behavior. The positive relationship between consumer impulsiveness and online purchasing behavior suggests that online stores should design their Web sites to attract impulse purchases.