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In this paper we present results from a research and development project focusing on the use of mobile phones at a music festival. Our aim is to explore how the festival experience can be enhanced with the introduction of mobile services. Two questions are addressed: Are there any design-openings for new services supporting groups at large-scale events? If so, what design challenges can be identified as important to consider in order to enhance the festival experience? Our conclusion is that there are several design-openings for new services supporting groups at large-scale events. We identify two different design challenges to address when designing new services; Supporting ad-hoc re-planning and shareability. The study contributes to better suited designs of services and technology in mobile settings as this music festival as well as for other large-scale events.