Tangaza: frugal group messaging through speech and text

  • Authors:
  • Billy Odero;Brian Omwenga;Mokeira Masita-Mwangi;Pauline Githinji;Jonathan Ledlie

  • Affiliations:
  • Nokia Research Center, Nairobi, Kenya;Nokia Research Center, Nairobi, Kenya;Nokia Research Center, Nairobi, Kenya;Nokia Research Center, Nairobi, Kenya;Nokia Research Center, Cambridge, Mass.

  • Venue:
  • Proceedings of the First ACM Symposium on Computing for Development
  • Year:
  • 2010

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Abstract

We describe the design, implementation, and evaluation of Tangaza, a mobile phone-based group messaging system targeted at moderately low-income users in developing regions. We focus on the design decisions that make Tangaza inexpensive and usable with even the most basic GSM mobile phone, and examine the resulting usability trade-offs. We also describe how we worked with a subset of our target population to gather design feedback that we were able to immediately build into our prototype implementation. We provide quantitative and qualitative analysis of a three month trial covering one hundred people, drawn from two distinct user populations, with a particular focus on the relationship between the in-person physical social groups that users already had and the virtual groups they formed using Tan-gaza.