Identifying the value types of virtual communities based on the Q method

Authors:
Chung-Chu Liu
Affiliations:
Department of Business Administration, National Taipei University, 151, University Rd., San Shia, Taipei, 237, Taiwan
Venue:
International Journal of Web Based Communities
Year:
2011

Citing 20
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Abstract

Value types refer to attitude behaviours that determine virtual community participants' preferred styles. The study explores the value types of virtual communities based on the perspectives of the participants. Data was accumulated and analysed based on in-depth interviews and the Q method. Twenty nine participants were selected. The values of virtual communities can be categorised into three types: knowledge platform, aficionado networking, and problem solution. Results of this study identify the value types of virtual community participants and significantly contribute to the efforts of virtual communities' managers to enhance online social interaction.