Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Predictors of online buying behavior
Communications of the ACM
On site: to opt-in or opt-out?: it depends on the question
Communications of the ACM
Online Communities: Designing Usability and Supporting Socialbilty
Online Communities: Designing Usability and Supporting Socialbilty
Measures of perceived end-user computing skills
Information and Management
Information Systems Frontiers
Information revelation and privacy in online social networks
Proceedings of the 2005 ACM workshop on Privacy in the electronic society
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
Collective knowledge systems: Where the Social Web meets the Semantic Web
Web Semantics: Science, Services and Agents on the World Wide Web
International Journal of Electronic Commerce
A critical look at partial least squares modeling
MIS Quarterly
Negative online word-of-mouth: Behavioral indicator or emotional release?
Computers in Human Behavior
Hi-index | 0.00 |
This work proposes a theoretical model to explain the factors determining the intentions to use social media when organizing and taking vacation trips. Understanding the antecedents of the tourists' use of these technologies is considered to be crucial for organization managers and destination policy makers. This use of social media technologies determines which elements of the trip might be used by the tourist thus having a great impact on the market. The model and its hypotheses have been tested by means of an approach based on structural equations with the PLS technique. The study was conducted on a sample of 404 individuals who normally use the Internet and had traveled on vacation in the previous 12months. The conclusions of the study reveal that the intentions to use social media are directly influenced by the perceived benefits of that use (functional, psychological and hedonic and social); however, the costs do not significantly affect the predisposition to use such technologies. It is also shown that there is a series of incentives such as altruism, availability, individual predisposition or trust in the contributions of others which facilitate and promote the use of this type of technology when organizing and taking tourist trips.