From diversity to creativity: stimulating group brainstorming with cultural differences and conversationally-retrieved pictures

Authors:
Hao-Chuan Wang;Susan R. Fussell;Dan Cosley
Affiliations:
Cornell University, Ithaca, NY, USA;Cornell University, Ithaca, NY, USA;Cornell University, Ithaca, NY, USA
Venue:
Proceedings of the ACM 2011 conference on Computer supported cooperative work
Year:
2011

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Abstract

Group brainstorming, or collaboratively generating ideas through idea sharing, demands diverse contributions to spark more ideas and improve creativity. One approach to supporting group brainstorming is to introduce conceptual diversity. In this study, we evaluate the effects of two sources of diversity on group brainstorming: cultural differences internal to multicultural groups and pictures related to the conversation retrieved by a computer agent. The pictures generally enhanced performance as measured by both originality and diversity of ideas. The pictures also helped to convert cultural diversity into a creative outcome, the diversity of ideas generated. We argue that with appropriate technology mediation, cultural diversity may be used strategically to enhance task outcomes.