Explaining behavior in an internet-based learning environment

Authors:
Raafat George Saadé
Affiliations:
Department of Decision Sciences and MIS, John Molson School of Business, Concordia University, Montreal, Quebec, Canada
Venue:
ICCOMP'06 Proceedings of the 10th WSEAS international conference on Computers
Year:
2006

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Abstract

Researchers have been actively investigating technology acceptance for the past decade. Although the use of virtual environments has become a significant component of the workplace, the factors that contribute to its acceptance are still unclear. More specifically, research on the acceptance factors of internet-based learning environments is still in its infancy. Using the theory of planned behavior, this empirical study attempts to understand the influence of three factors: attitudes, subjective norms and perceived behavioral control, on student's intentions to use an internet-based learning environment. Results show that of the three factors, perceived behavioral control has the highest impact. This finding has important ramifications on the design and implementation of internet-based learning environments.