Investigating customer satisfaction, loyalty and web usability concerning the use of Word-of-Mouth as a means of referral among internet banking users in Malaysia

Authors:
Tan Hui Lee;Noor Ismawati Jaafar
Affiliations:
Faculty of Business and Accountancy, Department of Operations and MIS, University of Malaya, 50603 Kuala Lumpur, Malaysia.;Faculty of Business and Accountancy, Department of Operations and MIS, University of Malaya, 50603 Kuala Lumpur, Malaysia
Venue:
International Journal of Electronic Finance
Year:
2011

Citing 11
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Abstract

In this paper, we present our findings to develop an understanding of the effect of website usability, customer satisfaction on loyalty and positive Word-of-Mouth (WOM) as a means of referral. A survey was conducted among 220 internet banking users in Malaysia who represented the main banking customer base. The results show that customer satisfaction and customer loyalty enhance WOM. However, the effect of web usability is not significant on WOM. Even though the results confirm the findings of earlier studies, they suggest that there is room for improvement.