CHI '95 Conference Companion on Human Factors in Computing Systems
Hedonic and ergonomic quality aspects determine a software's appeal
Proceedings of the SIGCHI conference on Human Factors in Computing Systems
The Red and the Black: Mental Accounting of Savings and Debt
Marketing Science
Technology as Experience
Give me a reason: hedonic product choice and justification
CHI '08 Extended Abstracts on Human Factors in Computing Systems
Modelling user experience with web sites: Usability, hedonic value, beauty and goodness
Interacting with Computers
The "Beauty Dilemma": beauty is valued but discounted in product choice
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
User acceptance of hedonic digital artifacts: A theory of consumption values perspective
Information and Management
Information and Management
Needs, affect, and interactive products - Facets of user experience
Interacting with Computers
Experience Design: Technology for All the Right Reasons
Experience Design: Technology for All the Right Reasons
Will you spend more money and time on internet shopping when the product and situation are right?
Computers in Human Behavior
An integrated model of interaction experience for information retrieval in a Web-based encyclopaedia
Interacting with Computers
interactions
The effect of website interactivity and repeated exposure on user experience
Proceedings of the 4th Mexican Conference on Human-Computer Interaction
Investigating a multi-faceted view of user experience
Proceedings of the 24th Australian Computer-Human Interaction Conference
An implicit test of UX: individuals differ in what they associate with computers
CHI '13 Extended Abstracts on Human Factors in Computing Systems
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With the experiential turn in Human-Computer Interaction (HCI), academics and practitioners broaden their focus from mere task-fulfillment (i.e., the pragmatic) to a holistic view, encompassing universal human needs such as relatedness or popularity (i.e., the hedonic). Accordingly, many theoretical models of User Experience (UX) acknowledge the hedonic as an important aspect of a product's appeal. In choice situations, however, people (i.e., users, consumers) overemphasize the pragmatic, but fail to acknowledge the hedonic. The present research explores the reasons for this phenomenon. We suggest that people attend to the justifiability of hedonic and pragmatic attributes rather than to their impact on experience. In other words, they choose what is easy to justify and not what they enjoy the most. Since providing justifications is easier for pragmatic than hedonic attributes, people arrive at a primarily pragmatic choice, even if they would feel better with the hedonic. We explored this assumption, called the Hedonic Dilemma, in four empirical studies. Study 1 (N=118) revealed a positive correlation between the need for justification and pragmatic choice. Study 2 (N=125) explored affective consequences and justifications provided for hedonic and pragmatic choices. We further explored two different ways to reduce the Hedonic Dilemma. Study 3 (N=178) enhanced the justifiability of hedonic choice through product information which suggested hedonic attributes as legitimate. In consequence, hedonic choice increased. Study 4 (N=133) manipulated the need for justification through framing the choice context. A significant positive effect of a ''low need for justification'' frame on purchase rates occurred for a hedonic but not for a pragmatic product. Our research has a number of implications, reaching from how to elicit requirements to general strategic considerations when designing (for) experiences.