Animate objects: how physical motion encourages public interaction

Authors:
Wendy Ju;David Sirkin
Affiliations:
Center for Design Research, Stanford University, Stanford, California;Center for Design Research, Stanford University, Stanford, California
Venue:
PERSUASIVE'10 Proceedings of the 5th international conference on Persuasive Technology
Year:
2010

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Abstract

The primary challenge for information terminals, kiosks, and incidental use systems of all sorts, is that of getting the “first click” from busy passersby. This paper presents two studies that investigate the role of motion and physicality in drawing people to look and actively interact with generic information kiosks. The first study was designed as a 2x2 factorial design, physical v. on-screen gesturing and hand v. arrow motion, on a kiosk deployed in two locations, a bookstore and a computer science building lobby. The second study examined the effect of physical v. projected gesturing, and included a follow-up survey. Over twice as many passersby interacted in the physical v. on-screen condition in the first study and 60% more interacted in the second. These studies, in concert, indicate that physical gesturing does indeed significantly attract more looks and use for the information kiosk, and that form affects people’s impression and interpretation of these gestures.