Howdy pardner!: on free-to-play, sociability and rhythm design in FrontierVille

  • Authors:
  • Heikki Tyni;Olli Sotamaa;Saara Toivonen

  • Affiliations:
  • University of Tampere, Finland;University of Tampere, Finland;University of Tampere, Finland

  • Venue:
  • Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments
  • Year:
  • 2011

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Abstract

Despite their rapid evolution and wide popularity social games played on Facebook have so far gained relatively little interest among academic game researchers. A close reading of the Facebook game FrontierVille aims to provide some starting points for the study of social games. The paper starts by outlining the rationale behind the economy based on virtual object sales and examines how also the non-paying players are affected by the system. Second, the paper considers the different forms and functions of sociability present within FrontierVille. Finally, the study explicates how FrontierVille both allows flexible playing patterns and actively builds particular rhythms of play. All in all, the paper argues that design, economics and playing of social games are tightly interconnected and should be studied in relation to each other.