Evaluation of the uses and benefits of a social business platform

Authors:
Lester Holtzblatt;Jill Drury;Daniel Weiss;Laurie Damianos;Donna Cuomo
Affiliations:
The MITRE Corporation, Bedford, Massachusetts, USA;MITRE Corporation, Bedford, Massachusetts, USA;The MITRE Corporation, Bedford, Massachusetts, USA;The MITRE Corporation, Bedford, Massachusetts, USA;The MITRE Corporation, Bedford, Bedford, Massachusetts, USA
Venue:
CHI '12 Extended Abstracts on Human Factors in Computing Systems
Year:
2012

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Abstract

We evaluated an integrated social software platform, called Handshake, to determine individuals' usage patterns and characterize Handshake's business value. Our multi-step investigation included conducting 63 in-depth interviews, analyzing log data from 4600+ users, and administering an online survey. We found that both the level and type of participation affects whether users experience value. Active participants, for example, say that Handshake supports collaboration, strengthens social connections, fosters awareness of connections' activities, and facilitates knowledge management. This case study captures an early snapshot of behavior that we anticipate will change and grow over time.