CHI '91 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Affordance, conventions, and design
interactions
Toward an ethics of persuasive technology
Communications of the ACM
Persuasive Technology: Using Computers to Change What We Think and Do
Persuasive Technology: Using Computers to Change What We Think and Do
DIS '02 Proceedings of the 4th conference on Designing interactive systems: processes, practices, methods, and techniques
Design with Intent: Persuasive Technology in a Wider Context
PERSUASIVE '08 Proceedings of the 3rd international conference on Persuasive Technology
Influencing interaction: development of the design with intent method
Proceedings of the 4th International Conference on Persuasive Technology
Persuasive design: fringes and foundations
PERSUASIVE'06 Proceedings of the First international conference on Persuasive technology for human well-being
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Motivation - Choice architecture (Thaler & Sunstein, 2008) is a phrase of the moment among politicians and economists seeking to influence public behaviour, but the relevance of the concept to designers has received little attention. This paper places choice architecture within the context of Design with Intent--design intended to influence user behaviour. Research approach - The concepts are introduced and choice architecture is deconstructed. Findings/Design - Affordances and Simon's behavioural model (1955) help understand choice architecture in more detail. Research limitations/Implications - This is only a very brief, limited foray into what choice architecture is. Originality/Value - User behaviour can be a major determinant of product efficiency: user decisions can contribute significantly to environmental impacts. Understanding the reasons behind them, a range of design techniques can be identified to help users towards more efficient interactions. Take away message - The intended outcome is a useful design method for helping users use things more efficiently.