Creating products customers demand

  • Authors:
  • Anthony F. Hutchings;Steve T. Knox

  • Affiliations:
  • J.P. Morgan, 60 Wall Street, M/S: 5/75W, New York, NY;Quantum Corporation, 333 South Street, SHRI-3/M10, Shrewsbury, MA

  • Venue:
  • Communications of the ACM
  • Year:
  • 1995

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Abstract

This article presents a re-engineering case study of the product requirements definition process at Digital Equipment Corporation. Based on cross-functional teams working in direct partnership with customers, the re-engineered process was designed to ensure customer satisfaction and business readiness before a line of code is written, an electronic circuit designed, or a service defined.