Understanding the Behavioral Determinants of M-Banking Adoption: Bruneian Perspectives

  • Authors:

  • Rodney Turner;Afzaal H. Seyal;Mahbubur Rahim

  • Affiliations:

  • Monash University, Australia;Institut of Teknologi Brunei, Brunei;Monash University, Australia

  • Venue:
  • Journal of Electronic Commerce in Organizations
  • Year:
  • 2011

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Abstract

M-banking has become an important alternative to electronic banking and a popular medium in the developed world. This important mode of business has not been very widely used in the developing world. The acceptance of m-banking appears to be affected by several factors, some of which may be the personal attitudes of the users, influences of normality, and the context in which it is used. The study focuses on two hundred customers from major banks in Brunei Darussalam and explores m-banking adoption by combining the Technology Acceptance Model TAM, Rogers' Diffusion of innovations DOI attributes of adoption, and the decomposed theory of planned behavior with eight antecedent variables: perceived usefulness, ease of use, compatibility, credibility, image, financial cost, motive to use m-banking, and influence of reference groups leading towards customers' attitudes that determine the m-banking adoption. The results are discussed in depth further into the study.