Organize, socialize, benefit: how social media applications impact enterprise success and performance

  • Authors:

  • Franz Lehner;Nora Fteimi

  • Affiliations:

  • Chair of Business Computing II, Innstr. 43, 94032 Passau-Germany, 0049-851-5092590;Chair of Business Computing II, Innstr. 43, 94032 Passau - Germany, 0049-851-5092593

  • Venue:
  • Proceedings of the 13th International Conference on Knowledge Management and Knowledge Technologies
  • Year:
  • 2013

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Abstract

In recent years, social web applications like Twitter, Facebook and Instant Messaging services have gained in importance, not only for private persons, but also for business. Using these applications enables users amongst others to communicate and share information with other people. Numerous studies have investigated how social media contributes to enterprise success or performance. Based on a systematic literature review, this paper presents and critically reflects the state of the art of scientific studies analyzing these effects, especially in business context. In the paper the attempt is made to answer the following questions: - which constructs, models or views are used to measure the success and can we see a convergence? - Are the theories and research methods that were used sound, and in accordance to the state of the art within this research field? Based upon the findings, a classification schema will be suggested that allows categorizing, comparing and integrating partial or isolated findings in a general business context.