Towards the counter free store: requirements for mobile sales assistants

Authors:
Thomas Meneweger;David Wilfinger;Ilhan Aslan;Doris Zachhuber;Manfred Tscheligi
Affiliations:
ICT&S Center, University of Salzburg, Salzburg, Austria;ICT&S Center, University of Salzburg, Salzburg, Austria;ICT&S Center, University of Salzburg, Salzburg, Austria;NTS New Technology Systems, Leonding, Austria;ICT&S Center, University of Salzburg, Salzburg, Austria
Venue:
Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication
Year:
2013

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Abstract

Ubiquitous assistants in retail environments can be useful not only for customers but also for salespersons by supporting their work. Providing product and customer information anywhere in the store, is the first step on realizing the vision of the counter free store. To ensure both, usefulness and acceptance of ubiquitous sales assistants, this paper describes in a first step user requirements towards mobile assistants generated in two focus groups with customers and salespersons. We present the identified requirements (e.g., aspects of sales processes, spatial situations, tool mediated cooperation, and information transparency) and discuss how ubiquitous technology should support the high situatedness of the sales situation.