Social networks: intentions and usage

Authors:
Carlos J. Costa;Manuela Aparicio
Affiliations:
Instituto Universitario de Lisboa (ISCTE-IUL), Lisboa, Portugal;Instituto Universitario de Lisboa (ISCTE-IUL), Lisboa, Portugal
Venue:
Proceedings of the 2013 International Conference on Information Systems and Design of Communication
Year:
2013

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Abstract

The purpose of this research is studying the key dimensions that explain the use of social network systems. In order to achieve this purpose, it was identified a model that explains the use of social systems. The model is an extension of the Technology Acceptance Model, considering enjoyment as construct and the impact of effective use in the intention to use. It was performed an empirical research to identify that ease of use has generically a minimal impact. Results also showed that intention to use is largely influenced by perceived usefulness, and effective use is influenced mainly by enjoyment.