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Technological developments open new opportunities to meet the increasing expectations of museum visitors. Although these technologies provide many new possibilities, individual challenges and limitations are rife. Museums should aim to unify many such technologies in order to capture visitor attention, engage interaction and facilitate social activities. By incorporating exhibits, objects, devices and people into a network of interconnected systems, new patterns, interaction types and social relations are expected to emerge. The goal of the research described in this paper is to explore the behavioural patterns emerging from visitors' interaction within the museum environment, how these patterns can be utilised in order to create new engaging and social experiences and how unifications of new technologies can contribute to engaging visitor interactions.