The development of initial trust in an online company by new customers
Information and Management
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Psychological antecedents of institution-based consumer trust in e-retailing
Information and Management
Beyond concern: a privacy-trust-behavioral intention model of electronic commerce
Information and Management
Literature derived reference models for the adoption of online shopping
Information and Management
The Role of System Trust in Business-to-Consumer Transactions
Journal of Management Information Systems
Individual Trust in Online Firms: Scale Development and Initial Test
Journal of Management Information Systems
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Lack of trust has been shown to be a major obstacle to the adoption of online shopping. However, there has been little investigation of the effectiveness of various trust building mechanisms and their interactions. In our study, three trust building mechanisms (third-party certification, reputation, and return policy), were examined. A scenario survey method was used for data collection. 463 usable questionnaires were collected from respondents with diverse backgrounds. Regression results showed that all three trust building mechanisms had significant positive effect on trust of the online vendor. However, their effects were not simple; they interacted to produce a different overall effect on the level of trust. These results have both theoretical and practical implications.