Flow in human-computer interactions: test of a model
Human factors in information systems
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
A person-artefact-task (PAT) model of flow antecedents in computer-mediated environments
International Journal of Human-Computer Studies - Special issue on HCI and MIS
A grounded theory of the flow experiences of web users
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Has the Internet become indispensable?
Communications of the ACM - Has the Internet become indispensable?
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Flow experiences in information technology use
International Journal of Human-Computer Studies
ERP training with a web-based electronic learning system: The flow theory perspective
International Journal of Human-Computer Studies
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The study wants to realise that flow experience as a moderator on online buying behaviour. The object of this research is who is used to internet shopping in Taiwan and the age is between 16 and 30. The result indicates that internet addiction has positive effect on consumer purchase behaviour. And flow experience has positive moderating effect among the relationship between internet addiction and consumer purchase behaviour. Moreover, the level of flow experience has more effect on unplanned buying than planned buying. Thus, supplier can use flow theory and internet to strengthen internet users' flow experience. We should take the phenomenon of internet addiction seriously in Taiwan. Avoiding people who involve internet addiction cost too much. We can take female internet users as potential consumer to be market segmentation and increasing the willingness to pay.