Information technology as the enabler of one-to-one marketing
Communications of the AIS
Competitive recommendation systems
STOC '02 Proceedings of the thiry-fourth annual ACM symposium on Theory of computing
The web's impact on selling techniques: historical perspective and early observations
International Journal of Electronic Commerce
Seven Challenges: What Keeps Managers Awake at Night?
Information-Knowledge-Systems Management
Connectivity, Creativity, and Chaos: Challenges of Loosely-Structured Organizations
Information-Knowledge-Systems Management
The Benefits of Downstream Information Acquisition
Marketing Science
Measuring the value of information: the information-intensive organization
IBM Systems Journal
Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study
International Journal of Information Management: The Journal for Information Professionals
Measuring the Financial Benefits of IT Investments on Coordination
Information Resources Management Journal
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From the Publisher:"There is only one valid definition of business purpose: to create a satisfied customer," asserted Peter Drucker in 1954. Today, the advanced technologies of the information revolution allow virtually unlimited knowledge of customer behavior - and competitive advantage belongs to those organizations best able to harness these technologies to deliver value to their customers. In this book, 23 experts - pioneers in marketing information science - assess the vast body of knowledge gained in the past decade. As the authors detail the driving principles and diverse uses of marketing information systems, they describe the insights gained from the experiences of leading American firms, including Quaker Oats, Procter & Gamble, CitiBank, Borden, Colgate, and Maytag.