SMS and Interactivity - Some Results from the Field, and its Implications on Effective Uses of Mobile Technologies in Education

  • Authors:
  • Andy Stone;Jonathan Briggs;Craig Smith

  • Affiliations:
  • -;-;-

  • Venue:
  • WMTE '02 Proceedings IEEE International Workshop on Wireless and Mobile Technologies in Education
  • Year:
  • 2002

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Abstract

This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobiletechnologies in education.