User Centred Opportunities for Supporting Consumer Behaviour Through Handheld and Ubiquitous Computing

  • Authors:
  • Kenton O'Hara;Mark Perry

  • Affiliations:
  • -;-

  • Venue:
  • HICSS '03 Proceedings of the 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 9 - Volume 9
  • Year:
  • 2003

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Abstract

Moving around our physical environment, we are surroundedand interact with information that exhorts and stimulates us tobuy things. For most of us, not all of these impulses arefollowed: products may be too expensive, too hard tounderstand, similar to a product we already own, or otherreasons. Developments in technological infrastructures areallowing users to access contextually relevant information tosupport more informed purchasing decisions and access to m-commerceservices for in-the-moment acting upon thoseimpulses. However, this work has emphasised the functional andtransactional aspects of consumer behaviour, and largelyignores the experiential nature of such behaviour. As a response,we present a study examining the reasons why purchasingimpulses are deferred. Results are used to inform thinking andmotivate design solutions for new mobile consumer services andtechnologies.