Virtual product presentation based on images and graphics

  • Authors:
  • Zhigeng Pan;Mingmin Zhang;Tian Chen

  • Affiliations:
  • State Key Lab of CAD&CG, Zhejiang University, Hangzhou, China and VR and Multimedia Research Center, HZIEE, Hangzhou, China;State Key Lab of CAD&CG, Zhejiang University, Hangzhou, China;State Key Lab of CAD&CG, Zhejiang University, Hangzhou, China

  • Venue:
  • Integrated image and graphics technologies
  • Year:
  • 2004

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Abstract

In this chapter, we discuss the research issues and state-of-the-art of virtual product presentation based on image and graphics. Through reviewing and comparing several online product presentation web sites embedded 3D visualization technology, especially the current virtual shopping malls web sites which integrate Virtual Reality into E-commerce, this chapter presents both the advantages and disadvantages of two kinds of product showing methods: 2D image based and 3D model based presentation method. Subsequently, take our EasyMall (virtual shopping mall) and EasyShow (virtual presentation of textile product) as showcases, the techniques for virtual product presentation based on image and graphics are described in detail. Our developing practice shows that diversified product presentation methods should be available in different cases.